The Yes on Proposition 29 campaign continues to receive a “digital boost” with the release of a new tongue-in-cheek ad campaign.

 

 

The video exposes the deceitful campaign being waged by Big Tobacco against the June 5 initiative that will raise the price of a pack of cigarettes by one dollar. This extra dollar will only be paid by those who purchase tobacco products. If you don’t smoke, you don’t pay. The extra dollar will fund life-saving research, keep kids from smoking and help smokers quit.

 

The edgy and compelling video challenges voters to look critically at Big Tobacco and its quest to defeat an initiative that is supported by SFMS, California Medical Association, American Cancer Society, American Lung Association, and the American Heart Association.

 

Prop 29, an initiative on the June 5 primary ballot, will raise the cost of a pack of cigarettes by one dollar and dedicate those new funds to cancer and other tobacco-related disease research and smoking cessation efforts. Written by the American Cancer Society in California, the American Heart Association, Western States Affiliate and the American Lung Association in California, Prop 29 is supported by the Lance Armstrong Foundation and doctors, scientists and researchers throughout California. Research shows that raising the cost of cigarettes by one dollar a pack will save 104,000 lives and stop 228,000 kids from smoking.